My presentation from the MIMA event: What’s Fresh in Search Marketing

I’m including some links below to help supplement the content in case you’d like to learn more.

Reports:

GOAL BASED: http://bit.ly/UFpCNc

REVENUE BASED: http://bit.ly/Rceo28

Resources:

What’s Your Content Performance Ratio? - Kevin Gibbons - Blueglass Interactive
Analytics plus SEO equals content -  - Portent Interactive